Here’s the script for the “Car Negotiation” video above:

You’ve found and driven the car, and now you’ve decided that if all the numbers work, you’ll want to buy it.  You will learn a lot in this section on car negotiation, and we’re going to slow it down a bit because it’s a critical part of buying your car.

It’s during this “Numbers Presentation” where car shoppers tend to have the most anxiety, and rightfully so!  The way a dealership makes a profit is to get you to say yes as quickly as possible and by not disclosing as much information as possible.

For car shoppers, this next step can be quite a mystery in how it all plays out.  We’re going to unravel the mystery from here on out and empower you to feel confident that you’re getting an amazing deal.

I’m going to hold your hand through everything that will happen up to the point where you’re actually signing paperwork.  We’ll go through your trade valuation, what the entire car negotiation process will look like, and what the dealership wants to see in order to say yes.

car negotiation

There will be a series of offers with counters until everyone agrees, and we’ll take the emotion out of it so that you can make logical decisions.  We’re really getting into the nuts and bolts now, and by the end of this section, you will have a preliminary agreement to buy a car.

For the purpose of this section on car negotiation, we’re going to practice buying a specific new vehicle and trading in one of our own so that you can see how the process would play out in real life.

In fact, we’re going to buy the best-selling automobile in the United States by far for the last 40 consecutive years – A Ford F-Series, specifically a 2020 F-150 with the STX trim package and we will be trading in our paid in full also known as a free and clear 2014 Honda Pilot to get it.

Note that I’m not endorsing either of these vehicles, we’re just giving a real-world example of what to expect.

The same process will play out for almost any other car/truck/SUV/van.  We will talk about used car negotiation in a separate lesson.

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